TikTok is introducing a new feature that allows them to reduce the amount of AI-made content appearing in their streams. This initiative comes as the company revealed that it presently contains over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a full-scale launch. This development aligns with a rise in content created by AI, driven by new video-generation tools.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding video streams on a competing service primarily display content made by AI. A considerable share of this material is classified as mass-produced AI material, a term for inferior, bulk-generated content that is frequently illogical or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, including digital art to informative clips, and we want to give people the power to see more or less of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its service identified as artificially created. Collectively, more than 100 million videos are submitted to the platform every day, making AI content a limited part of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI content they see by using the “manage topic” feature in the app and choosing “AI-generated content”. Other topics that can already be controlled under the tool include news, style, beauty, and dance.
Content Labeling and Policies
The platform’s rules mandate creators to identify lifelike AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its terms of service.
In addition, the platform will now attach an “AI-made” label to content made using its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This step is designed to deter users from attempting to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore launching a $2m AI literacy fund for specialists and institutions to create learning resources about using AI responsibly. This initiative will assist educational bodies dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over plans to cut jobs for numerous content moderators in Britain. The company is set to eliminate a significant number of roles in its content moderation team in London, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.
A company official clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content before it gets reviewed by staff. The platform stated a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
